Best Employer Brand Awards Adria 2021
Winners in each category
2021
GRAND PRIX
Q has won Grand Prix Adria 2021 🏆
Q has managed to impress our judging panel and achive excellence in many employer branding and communication areas. Q has made an tremendous effort to build their employer branding around connecting employees, strengthening their culture, improving information flow and feedback, increasing employee and customer satisfaction and striving for the best. They are quite serious about transparency and quality so they have developed their own application - Jenz is an internally developed mobile app for internal communication and feedback.
Grand Prix Croatia
Grand Prix Hungary
Grand Prix
N. Macedonia
Grand Prix Serbia
Grand Prix Slovenia
LARGE COMPANIES
A1 Hrvatska
Year by year A1 Hrvatska has been introducing improvements and strengthening it's activities with the aim to improve employee experience. Their focus is on STEM community, skills of the future, creating strong culture and sustainability topics. You Rock! Talent program, A1 Future HUB development, Map of jobs and skills of the future, traineeship program and Proud2Work@A1 are just some of the broad set of activities aimed at positioning A1 Hrvatska on our talent market.
MEDIUM COMPANIES
Q
Q has made an tremendous effort to build their employer branding around connecting employees, strengthening their culture, improving information flow and feedback, increasing employee and customer satisfaction and striving for the best. They are quite serious about transparency and quality so they have developed their own application - Jenz is an internally developed mobile app for internal communication and feedback.
SMALL COMPANIES
Ciklopea
Ciklopea is helping their clients to translate and localize their products / services to the linguistic, cultural, technical and legal environments of international markets. To deliver such services, they are primarily focused to provide excellent working environment to their employees.
EMPLOYER BRAND
MANAGER
Ivan Gorski
Hrvatski Telekom
Ivan is leading employee experience and employer branding activities at Hrvatski Telekom which managed to achieve record high engagement rates and employee satisfaction rates. Among many strong projects we can highlight TEXTperience which included analysis of more than 50 internal materials and communication streams to improve employee experience
EMPLOYER BRAND
TEAM
Q
Communications team: Ana Čupić, Koštana Pavić and Marta Juričić did an amazing job in leading communication and employer branding activities but also engaging other Qumans to contribute to these areas.
INNOVATIVE EMPLOYER BRANDING ACTIVITY
Coca-Cola HBC Hrvatska
The activity Raise the Bar is an amazing approach in achieveing several objectives within the same program, positioning Coca-Cola HBC as an desirable employer which contributes our economy and society, offering opportunity for talent and career development, raising awareness in this workforce segment, with scholarships and academy program for participants.
DIGITAL
COMMUNICATION OF EMPLOYER BRAND
A1 Hrvatska
To keep the employees informed, they rely on several different channels and formats, with special emphasis on digital channels, which proved quite useful during the coronavirus crisis and helped us maintain a sense of togetherness and belonging.
The Proud2work@A1 program is an internal program for employee ambassadors, they use Workplace by Facebook for various discussions, team newsletters and launch newsletters where employees can see campaigns and TV commercials before they are aired, and they provide many resources and guidelines for communication on social media.
BEST INTERNAL COMMUNICATION
Hrvatski Telekom
They decided to create a new communication strategy that will bring more empathy, understanding of needs, and appropriate tone of voice into the overall communication, based on the psychological standards of good communication.
Project TEXTperince is a great example of managing internal communication with the aim of improving employee experience and increasing employee satisfaction with internal communication. Project included analysis and optimization of over 50 materials or communications touch-points sent to employees or job candidates.
BEST EXTERNAL COMMUNICATION
Magyar Telekom
This was one of the most fun campaigns we have had the privilege to see in our Awards program – famous Hungarian stand-up comedian was part of building awareness comparing the old, traditional multinational company culture and the agile, impactful Magyar Telekom employee experience. Other segments included Linkedin takeover from various teams, building ambassador community, contributing to meetups, redesign of career site and educating hiring managers were main segments of this external communication execution.
BEST EMPLOYER BRAND EVENT
Infobip
The goal of this event was to bring a global community of 2500 Bippers together, while everyone worked from home, in 55+ countries.
Greetings, inspiration, motivation, magic, special guests and surprise presents delivered to people’s homes were all part of this unique online end-of-the-year company gathering.
BEST STUDENT
PROGRAM
EY
EY offers unique practical experience opportunities for students by allocating them to various projects, developing their personal and career skills via numerous online educations and formal learning programs, and by giving them regular work-oriented feedback.
With 22 student activites in the last 12 months and among students employed in EY 80% of them have participated in one of the activities.
IMPROVEMENT IN DEVELOPING AND IMPLEMENTING EMPLOYER BRANDING
Jamnica plus
Jamnica showed number of different activities, projects and initiatives that were made to meet the business needs, to bring HR function closer to the organization and to set strong grounds to strengthen their internal and external employer brand.
CREATIVE EMPLOYER BRAND CAMPAIGN
Q
Videos are their way of communicating strategy, vision, introducing people, but most importantly, staying connected and spreading our Qulture.
Their creative effort has attracted more than 40.000 views and 200.000 impressions – which they managed to achieve with different formats like: coffee with Sara, monthly management videos, life at Q, video commercials, Q cribs, Exercises with Kosjenka, Tech Talks.. and many others.
INTEGRATION OF
EMPLOYER BRAND AND CORPORATE BRAND
Addiko Bank
They created a concept that perfectly fits with their corporate brand and is fully in line with Addiko brand guidelines and values. This way, they respected their employee’s pride and commitment to corporate brand and levareged on brand’s awareness and strategic positioning. The story of unconventional bankers was born.
CSR EMPLOYER BRAND ACTIVITY
A1 Hrvatska
At A1 Hrvatska, they have chosen three topics that are in the focus of CSR activities:
• reducing the impact on the environment and climate change
• improving digital skills and creating a safer online environment
• promoting social diversity and gender equality in the business environment.
With this comprehensive CSR program they are internally engaging employees and externally building reputation with projects they care about very much.
BEST EMPLOYEE EXPERIENCE
Raiffeisenbank Hrvatska
They used „new normal“ to create new RBA Reality -> called RBAlity and take employee experience to another level.
The main impact of RBAlity is a shift of the whole company in terms of changing culture, mindset and the way we work as well as building new leadership style of Servant leadership.
Focus is on building agile principles and mindset by - Building trust, People empowerment, self-organizing teams and continuous improvement.
BEST RECRUITMENT CAMPAIGN
PEPSICO
The Dare to Do More Challenge is a Europe-wide gamified process which helps attract, engage, assess and recruit high-potential graduate talent through an innovative business case approach.Through a virtual competition, students/recent graduates harness their entrepreneurial skills, identify the next big trend in foods and beverages, and compete for graduate positions at PepsiCo along with amazing prizes!
Dare to Do More is more than recruitment, it’s an exciting learning journey.
BEST WELL-BEING PROGRAM
Pliva
With a vast experience and dedication to healthcare, Pliva has created many programs and activities to help employees manage their health and well-being. On top of that, this year they introduced POP-UP ambulance – to promote importance of health and preventive exams and provide medical support and consultancy on site, easily reachable to employees and their family members which need care and educational and medical advice programs for caregivers.
Medical experts who are part of this project also recognize this as an unique benefit and find this combination of ambulances as a way how health system could work in the future.
BEST AGENCY PROJECT
degordian
For cooperation with Addiko Bank and their creative strategy of unconventional bankers.
BEST EMPLOYER BRAND
RETAIL
Mercator
BEST EMPLOYER BRAND
TELECOM
A1 Hrvatska
BEST EMPLOYER BRAND
FMCG
Fortenova Grupa, Jamnica plus, Zvijezda plus
BEST EMPLOYER BRAND
TECHNOLOGY
INA Grupa
BEST EMPLOYER BRAND
Pharma SECTOR
Pliva
BEST EMPLOYER BRAND
SERVICES
EY