Claudia Chloe

TATTANELLI

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Charu

MALHOTRA

Tina

MILIČIĆ

James

ELLIS

EMPLOYER BRANDING

CONNECT 2021

What's next? Best Employer Brand Awards Adria

BEST
EMPLOYER BRAND EXTERNAL COMMUNICATION

What does it mean to have the perception of an attractive employer, company or organization at which employees are satisfied and professionals from various fields want to get the opportunity to work with you?

Every company should ask this question and align the employer’s brand management activities to their company’s business goals. A good employer brand not only means easier hiring or better employee retention, but it gives a positive image to your owners, shareholders, customers and suppliers, creating a market perception of your organization outside of the employer brand itself.

 

Participating and winning Best Employer Brand Awards Adria is much more important than having another trophy on your shelves. It is a confirmation of all the efforts you are making to improve employee experience and job satisfaction for your employees and for ones which will eventually join your company. In this way, you are also showing the market understanding the importance and accepting the responsibility for the well-being of your employees.

Receiving the  Best Employer Brand Award will directly affect the visibility of your organization in the employment market and further set you apart from the competition.

 

Equally, there is no better way to recognize the effort and time of those behind your employer brand, be it the human resources department, internal communications, marketing or sometimes just one enthusiastic employee whose ambitions affected such a significant segment of your organisations.

 

Winners will be given the opportunity to highlight and showcase the work your teams are doing in other areas within your organization.

The award ceremony will be a part of Employer Branding Connect international conference at which the winners will be revealed and celebrated.

We are proud to announce this year's media partnership with NovaTV and Dnevnik.hr as well as partnerships with media outlets on other markets.

CATEGORIES

BEST EMPLOYER BRAND ADRIA
GRAND PRIX

GRAND PRIX ADRIA

All applications are automatically considered for this category. Award for comprehensive implementation of employer brand strategy, internal and external brand communication, creativity of solutions, quality of campaigns, innovation, achieved results.

BEST EMPLOYER BRAND ADRIA
GRAND PRIX
BiH, Croatia, Hungary, Kosovo, Montenegro, N. Macedonia, Serbia, Slovenia

GRAND PRIX FOR EACH MARKET

All applications are automatically considered for this category. Award for comprehensive implementation of employer brand strategy, internal and external brand communication, creativity of solutions, quality of campaigns, innovation, achieved results.

PEOPLE'S VOICE AWARD

PEOPLE'S VOICE AWARD

New category for which the application is free of charge. Video applications only are accepted.

Winners will be selected based on the public vote.

See more details

NEW

BEST EMPLOYER BRAND ADRIA
LARGE COMPANIES

LARGE COMPANIES

Award for comprehensive implementation of employer brand strategy, internal and external brand communication, creativity of solutions, quality of campaigns, innovation, achieved results.

ABOVE 501 EMPLOYEES

BEST
AGENCY PROJECT

BEST AGENCY PROJECT

This category is for agencies which have a successful employer branding project wdone in collaboration with a client. We are looking for inspiring projects where this client-agency synergy came to life.

NEW

BEST
EMPLOYER BRAND ADRIA
MEDIUM
COMPANIES

MEDIUM COMPANIES

Award for comprehensive implementation of employer brand strategy, internal and external brand communication, creativity of solutions, quality of campaigns, innovation, achieved results.

FROM 101 to 500 EMPLOYEES

BEST RECRUITMENT CAMPAIGN

BEST RECRUITMENT CAMPAIGN

For this category you can apply activities and campaigns which are focused on recruitment segment. They can be delivered with a innovative twist, successfully positioned you in the talent segment, achieved strong results.

NEW

BEST EMPLOYER BRAND ADRIA SMALL COMPANIES

SMALL COMPANIES

Award for comprehensive implementation of employer brand strategy, internal and external brand communication, creativity of solutions, quality of campaigns, innovation, achieved results.

UP TO 100 EMPLOYEES

BEST
EMPLOYER BRAND
WELL-BEING
PROGRAM

BEST WELL-BEING PROGRAM

This category may include programs to promote an employee health culture, promote emotional development, stress reduction and similar. The judges will consider the impact on the working population and employee experience, the number of program participants and indicators of the success of the program.

BEST DIGITAL
COMMUNICATION
OF EMPLOYER BRAND

BEST DIGITAL COMMUNICATION

Award for the best use of digital tools for brand communication through career pages, social networks, intranets, newsletters, etc.

The judges expects to see the results achieved as a result of such activites.

BEST EMPLOYEE EXPERIENCE ACTIVITY

BEST EMPLOYEE EXPERIENCE


This category may include onboarding programs, branded workspaces, improvements in candidate or employee journeys, lifelong learning initiatives, and other ideas designed to create a more holistic employee  experience.

BEST
CREATIVE 
EMPLOYER BRAND
CAMPAIGN

BEST CREATIVE EMPLOYER BRAND CAMPAIGN

One-time campaign that is the result of a certain organizational need (eg employment). The judges will consider the quality and creativity of the solution, but also the indicators on which the campaign has shown success and impact on organizational needs.

BEST
EMPLOYER BRAND EXTERNAL COMMUNICATION

BEST EXTERNAL COMMUNICATION

Category based on employer brand communication to the external audience. Consistency of communication on career pages, social media communication, quality of job ads, alignment of employer brand and organizational values, hiring programs and similar

BEST
EMPLOYER BRAND EXTERNAL COMMUNICATION
BEST
EMPLOYER BRAND INTERNAL
COMMUNICATION

BEST INTERNAL COMMUNICATION

Entries should demonstrate excellence in communicating employer brand strategy, program change, or brand alignment with organizational values ​​to employees, and the judges expects to see indicators of, for example, job satisfaction, engagement, or lower turnover.

BEST EMPLOYER BRAND
CSR ACTIVITY

BEST CSR ACTIVITY

An activity that promoted the employer brand, but had a positive impact on problems within the economy, society, environmental protection

BEST EMPLOYER BRAND - STUDENT PROGRAM

BEST STUDENT PROGRAM

An activity aimed at positioning the employer brand in the segment of the student population.

It is desirable to describe the results achieved, student satisfaction with the program, the relevance of the program for the company.

BEST EMPLOYER BRAND EVENT

BEST EMPLOYER BRAND EVENT

Promotion and positioning of the employer brand in the form of an event - external or internal (within the company for employees) which further strengthens the reputation of the employer.

IMPROVEMENT IN DEVELOPMENT AND ACTIVATION OF EMPLOYER BRANDING

IMPROVEMENT IN DEVELOPMENT OF EMPLOYER BRANDING

Progress measured by initiated activities, programs which include re-branding, new EVP development, development of employer branding strategy, achieved results, solving specific problems with the help of EB activities.

INOVATIVE EMPLOYER BRAND ACTIVITY

INNOVATIVE EMPLOYER BRAND ACTIVITY

Innovative activity, novelty on the market, creative solution. The jury will look for unique ideas that have been effectively implemented.

It is desirable to describe the achieved results, but in this category the originality of the idea will have the greatest weight.

INTEGRATION OF CORPORATE BRAND AND EMPLOYER BRAND

INTEGRATION OF CORPORATE BRAND AND EMPLOYER BRAND

Consistency between the EVP model and the way you manage the employer brand and the corporate brand you communicate to the market. The ways you align EVP and employee activities with the values ​​of your corporate brand in communication but in employee experience as well.

BEST
EMPLOYER BRAND
-
RETAIL

BEST EMPLOYER BRAND - RETAIL

Companies from the retail sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
TOURISM

BEST EMPLOYER BRAND - TOURISM

Companies from the tourism sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
TELECOM

BEST EMPLOYER BRAND - TELECOM

Companies from the telecom sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
IT SECTOR

BEST EMPLOYER BRAND - IT SECTOR

Companies from the

IT sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
FINANCE SECTOR

BEST EMPLOYER BRAND - FINANCE

Companies from the finance sector can apply for this category.

Judges will compare and analyze companies within the peer group.

BEST EMPLOYER BRAND
-
FMCG

BEST EMPLOYER BRAND - FMCG

Companies from the FMCG sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
TECHNOLOGY SECTOR

BEST EMPLOYER BRAND - TECHNOLOGY SECTOR

Companies from the technology sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
ADVERTISING AND MARKETING SECTOR

BEST EMPLOYER BRAND - ADVERTISING AND MARKETING SECTOR

Companies from the A&M sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
BANKING SECTOR

BEST EMPLOYER BRAND - BANKING

Companies from the banking sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
PHARMACEUTICAL SECTOR

BEST EMPLOYER BRAND - PHARMACEUTICAL

Companies from the pharmaceutical sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-
SERVICES SECTOR

BEST EMPLOYER BRAND - SERVICES

Companies from the services sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST
EMPLOYER BRAND
-

MANUFACTURING SECTOR

BEST EMPLOYER BRAND - MANUFACTURING

Companies from the manufacturing sector can apply for this category. Judges will compare and analyze companies within the peer group.

BEST EMPLOYER BRAND
MANAGER

BEST EMPLOYER BRAND MANAGER

Support and nominate the leader, manager, director, board member (m/f) who contributed the most to the development of the employer brand in your organization.

BEST
EMPLOYER BRAND
TEAM

BEST EMPLOYER BRAND TEAM

Behind every good activity is a team. Employer branding projects often require collaboration between teams, and this is an opportunity to nominate those who have contributed the most to your employer brand.

Fees

Participation in the competition is open for all legal entities registered in the following countries: BiH, Croatia, Hungary, Kosovo, Montenegro, North Macedonia, Serbia, Slovania to apply for Best Employer Brand Awards Adria.

Each organization can apply for one or more categories, and the applications fees are as follows:

  • 600 EUR fee for application to the first category of your choice

  • 300 EUR fee for registration in each of the following categories (second, third, etc)

For companies that have 50 or fewer employees at the registration date, the application fee is 300 EUR for the first category, and the fees for each subsequent application are the same as above (300 EUR).

For all registrations and payments made until 01.09.2021. until 23:59 the cost of the fee will be reduced in the amount of 10% discount.

 

Payment must be made before the final judging panel deadline (01 November 2021) in order for the applications to be considered valid and evaluated by the judging panel.

The applications can be submitted until 01 October 2021, 23:59 hours.

The winners will be announced and the prizes will be awarded on 03 December. 2021 at Awards ceremony in Zagreb Croatia.

Important dates

03.05.2021.

Applications start Best Employer Brand Awards Adria 2021.

31.08.2021.

People's Voice Award Application Deadline

01.09.2021.

30.09.2021.

-10

Early Bird discount 10% for applications before 01.09.2021.

People's Voice Award Voting Ends

01.10.2021.

Applications end at 23:59 hours

03.12.2021.

Employer Branding Connect and Awards ceremony

How to apply

Any organization may participate in the competition, provided that it submits an employer brand strategy or the execution of certain employer branding activities and campaigns launched or implemented between September 2020 and October 2021.

Applications should be sent to the e-mail address: bestemployerbrandawards@careercentar.com

One organization can submit multiple projects in multiple categories, so it is even possible to apply for the same project in multiple categories.

The application by e-mail should contain:

  • Name of the category for which the application relates (please reach to us if you might need help with this)

  • PDF presentation with the description of the application:

    • description of the activity / campaign,

    • business challenge that you wanted to solve/impact with that activity / campaign,

    • achieved results (where it is possible to state measurable indicators).

    • how it contributed to your employer brand/employer attractiveness/employee experience.
       

  • Attachments such as visuals, photographs, videos, websites, brochures and related materials created with the aim of achieving the objectives of the activity / campaign.

  • Applications should be submitted in English language as we have international judging panel.

 

Each application must be submitted as a PDF file. 

If applying for more categories please submit applications in a separate presentation for each category. Accompanying links, videos, etc. must be included in the same applications via email or embedded in presentation.

All applications must be paid before November 1st 2021 when the evaluation process begins. The judging panel will not review or evaluate projects for which payment has not been made.


All submitted materials are retained by Careerathand d.o.o., organizer of the Best Employer Brand Awards Adria 2021.

Make sure you secure the appropriate rights and approvals for all submitted materials and photos. Careerathand d.o.o. is not liable for any infringements of copyright, trademarks, patents or for objections that may arise as infringement of these rights by the applicant company.

The information provided will be disclosed only to the judging panel, the employees of the organizers on a strictly confidential basis.

The details listed in your applications will potentially be used for press releases, web content, books or professional papers, in case your application is shortlisted and / or won the Award. Therefore, please make sure that all the details are factually correct - the organizer is not responsible for inaccuracies published based on the content of the application and changes may not be possible after publication.

Careerathand and media partners of the project have the right to offer additional promotional packages to companies which will apply for this competition ensuring better public awareness and project communication goals.

By submitting your application, you agree that the name of your company be used in the promotion of awards related to digital communication, as well as for the marketing and promotion of case studies.

By entering the Awards program, your company data will be added to our database to make sure you are up to date with the Awards program and relevant conference. To opt out of this communication, send an email to hello@careercentar.com

The language of the applications and all communication is English.

Judging panel

Judging panel will have representatives from Adria region and will be updated after final selection.

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