2026 category guide

Find the category
for your work

Grand Prix, automatically

Every entry from the region is considered for the Grand Prix Adria and for its market's Grand Prix.

One project, many categories

Enter the same project in several categories, with a separate PDF for each.

What you enter

You enter 22 categories. The Grand Prix, the sector awards and Best Employer Brand Manager are not entered — they are decided from all entries.

The highest honours

Grand Prix

No separate entry needed — every entry from an organization registered in the region is automatically considered.

01

Grand Prix Adria

Awarded for comprehensive implementation of employer brand strategy, internal and external communication, creativity of solutions, quality of campaigns, innovation and achieved results.

NO ENTRY
02

Grand Prix per market

One Grand Prix for each market: BiH, Bulgaria, Croatia, Hungary, Montenegro, North Macedonia, Romania, Serbia and Slovenia — on the same criteria as the Grand Prix Adria.

NO ENTRY
Peer groups by headcount

By company size

The complete employer brand, judged against organizations of similar size.

01

Large companies

Above 501 employees. Comprehensive employer brand strategy, communication, creativity, campaign quality, innovation and results.

02

Medium companies

101 to 500 employees. Comprehensive employer brand strategy, communication, creativity, campaign quality, innovation and results.

03

Small companies

Up to 100 employees. Comprehensive employer brand strategy, communication, creativity, campaign quality, innovation and results.

Inspiring futures

New in 2026

Three new categories for this year's theme: workplaces that prepare people for what comes next.

01

Best Future Readiness Program

Programmes that prepare employees and organizations for future business needs through reskilling, upskilling, internal mobility, future skills development and measurable workforce transformation.

NEW
02

Best AI-Enhanced Employer Brand Experience

Employer brand initiatives that use AI responsibly to improve candidate or employee experience through better access, personalisation, communication, learning, analytics or HR support.

NEW
03

Best Managerial Culture

Initiatives that improve everyday work experience by developing managerial behaviours, feedback, coaching, psychological safety, leadership capability and people-centred team culture.

NEW
Specific initiatives

Programme & Campaign Awards

Enter a single programme, campaign or activity. Open to organizations from any country.

01

Best Recruitment Campaign

Activities and campaigns focused on recruitment, delivered with an innovative twist, that positioned you in the talent market and achieved strong results.

02

Best Creative Employer Brand Campaign

A one-time campaign answering a specific organizational need. The jury weighs the quality and creativity of the solution and the evidence of its impact.

03

Best Digital Communication of Employer Brand

The best use of digital tools for employer brand communication — careers pages, social networks, intranets, newsletters — with the results achieved.

04

Best External Communication

Employer brand communication to external audiences: careers pages, social media, job ads, hiring programmes and alignment with organizational values.

05

Best Internal Communication

Communicating employer brand strategy, change or values to employees, with indicators such as job satisfaction, engagement or lower turnover.

06

Best Employee Experience Activity

Onboarding programmes, branded workspaces, improved candidate or employee journeys, lifelong learning and other holistic experience initiatives.

07

Best Employee Growth Program

Learning and development programmes with an innovative twist that achieved improvements relevant for employee growth.

08

Best Well-being Program

Programmes promoting health culture, emotional development and stress reduction, judged on reach, participation and indicators of success.

09

Best Student Program

Positioning the employer brand among students. Describe results, student satisfaction and relevance for the company.

10

Best Employer Brand Event

External or internal events that further strengthen the reputation of the employer.

11

Best CSR Activity

An activity that promoted the employer brand while making a positive impact on the economy, society or the environment.

12

Innovative Employer Brand Activity

A novelty on the market, effectively implemented. Results help, but the originality of the idea carries the greatest weight.

13

Improvement in Development and Activation of Employer Branding

Progress through re-branding, a new EVP, a new employer brand strategy or solving specific problems with employer branding.

14

Integration of Corporate Brand and Employer Brand

Consistency between your EVP, the employer brand and the corporate brand — in communication and in employee experience.

15

Best Agency Project

For agencies: a successful employer branding project delivered with a client, where the client–agency synergy came to life.

Decided from all entries

Sector awards

Not entered separately. The jury compares all entries within each sector and selects the best employer brand.

01

Best Employer Brand — Retail

The best employer brand in the retail sector, selected from all entries.

NO ENTRY
02

Best Employer Brand — Telecom

The best employer brand in the telecom sector, selected from all entries.

NO ENTRY
03

Best Employer Brand — Finance

The best employer brand in the finance sector, selected from all entries.

NO ENTRY
04

Best Employer Brand — Banking

The best employer brand in the banking sector, selected from all entries.

NO ENTRY
05

Best Employer Brand — Tourism

The best employer brand in the tourism sector, selected from all entries.

NO ENTRY
06

Best Employer Brand — IT Sector

The best employer brand in the IT sector, selected from all entries.

NO ENTRY
07

Best Employer Brand — Technology Sector

The best employer brand in the technology sector, selected from all entries.

NO ENTRY
08

Best Employer Brand — FMCG

The best employer brand in the FMCG sector, selected from all entries.

NO ENTRY
09

Best Employer Brand — Services

The best employer brand in the services sector, selected from all entries.

NO ENTRY
10

Best Employer Brand — Advertising and Marketing

The best employer brand in the advertising and marketing sector, selected from all entries.

NO ENTRY
11

Best Employer Brand — Pharmaceutical

The best employer brand in the pharmaceutical sector, selected from all entries.

NO ENTRY
12

Best Employer Brand — Manufacturing

The best employer brand in the manufacturing sector, selected from all entries.

NO ENTRY
The people behind the brand

People

Recognize the individuals and teams who made it happen. Best Employer Brand Team is entered; Best Employer Brand Manager is selected from all entries.

01

Best Employer Brand Manager

The leader, manager, director or board member who contributed most to the development of their organization's employer brand — selected by the jury from all entries.

NO ENTRY
02

Best Employer Brand Team

Employer branding needs collaboration across teams. Nominate those who contributed most to your employer brand.

Not sure which fits?

Send us a short description of your project and we will suggest the categories where it has the strongest case.