Grand Prix Adria 2025
dm-drogerie markt
Also Grand Prix Croatia, Best External Communication, Best Employer Brand Event and Best Employer Brand — Retail.
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Every winner, every year
Hall of Fame
Category winners 2025
The class of 2025
BEST EMPLOYER BRAND MANAGER
Mojca Veselko, Lidl Slovenija
LARGE COMPANIES
A1 Hrvatska
A modern, strategically designed employee development programme, well above the regional standard in methodology, access to coaching and clarity of culture.
MEDIUM COMPANIES
Elixirr Digital
An employer brand authentically aligned with a company-wide transformation, with internal alignment and employee experience at the forefront.
SMALL COMPANIES
Decode
A strong cultural focus, a stable work environment, professional development and work with major global companies.
BEST RECRUITMENT CAMPAIGN
Petrol
“Beginnings at Petrol” replaced job advertising with real salespeople and their first days on the job — more applications and a stronger employer reputation.
EMPLOYER BRAND TEAM
Hrvatski Telekom
A co-lead and triad collaboration model that breaks long-standing silos and turns collaboration into a driver of success.
INNOVATIVE EMPLOYER BRANDING ACTIVITY
MOL Group
The MOL ambassador programme: employees as storytellers, built by HR, corporate communications and marketing together.
DIGITAL COMMUNICATION OF EMPLOYER BRAND
A1 Hrvatska
Daily content for internal and external audiences across many channels and formats.
BEST INTERNAL COMMUNICATION
Lidl Croatia and Lidl Slovenia
Anchoring new values: more than 70 workshops in 27 locations in just 15 days.
BEST EXTERNAL COMMUNICATION
dm-drogerie markt
A new careers website and dm's first external employer branding campaign around “Tu sam čovjek”.
BEST EMPLOYER BRAND EVENT
dm-drogerie markt
dm Sport Games and German Language Day — connecting colleagues from across the regions.
BEST STUDENT PROGRAM
Ericsson Nikola Tesla
The Summer Camp in the Inventorium lab — 462 successfully implemented student projects so far.
IMPROVEMENT IN DEVELOPMENT AND ACTIVATION OF EMPLOYER BRANDING
Infobip
An EVP and careers page grounded in a strong, authentic discovery phase.
BEST EMPLOYEE GROWTH PROGRAM
INA
Upskilling at the Rijeka Refinery through micro-education, internal academies, mentoring and a knowledge hub.
INTEGRATION OF EMPLOYER BRAND AND CORPORATE BRAND
Triglav Group
A unified group culture, a new corporate and employer brand identity and new employer value propositions.
CSR EMPLOYER BRAND ACTIVITY
Hrvatski Telekom
“No Hate Speech” — a viral campaign for respectful communication online.
BEST AGENCY PROJECT
Fabular
A new brand strategy, slogan, identity and brand video for Ericsson Nikola Tesla.
CREATIVE EMPLOYER BRAND ACTIVITY
Intellias
“Mom, Dad, I'm Engineering the New Era” — bridging colleagues' families and their work.
BEST EMPLOYEE EXPERIENCE
L'Oréal Adria
ONE PROFILE — HR digitalization that connects every stage of the employee journey.
BEST WELL-BEING PROGRAM
Zagrebačka banka
ZABA Family — structured, life-stage support for employees and their families.
BEST EMPLOYER BRAND — RETAIL
dm-drogerie markt
BEST EMPLOYER BRAND — BANKING
Zagrebačka banka
BEST EMPLOYER BRAND — FMCG
NELT Group
BEST EMPLOYER BRAND — TECHNOLOGY
Ericsson Nikola Tesla
BEST EMPLOYER BRAND — FINANCE SECTOR
Triglav Group
BEST EMPLOYER BRAND — TELECOM
A1 Hrvatska
BEST EMPLOYER BRAND — IT SECTOR
Infobip
Photo gallery
The 2025 awards
Grand Prix Adria 2024
A1 Hrvatska
Excellence across employee growth, digital and internal communication, CSR and events — and a supporter of the awards from the very first year.
Category winners 2024
The class of 2024
BEST EMPLOYER BRAND MANAGER
Nataša Odak, dm
LARGE COMPANIES
A1 Hrvatska
A focus on the STEM community, skills of the future, a strong culture and CSR around sustainability and women in tech.
SMALL COMPANIES
Intellias
Employer branding authenticity, nailed with the “Real, not perfect” campaign.
BEST RECRUITMENT CAMPAIGN
Petrol
“Petrol Careers – Powered by People”: rebuilding employer perception through the stories of everyday heroes.
EMPLOYER BRAND TEAM
A1 Hrvatska
INNOVATIVE EMPLOYER BRANDING ACTIVITY
Hrvatski Telekom
HR Meetups — sessions that encourage employees to take ownership of their careers.
DIGITAL COMMUNICATION OF EMPLOYER BRAND
A1 Hrvatska
BEST INTERNAL COMMUNICATION
A1 Hrvatska
“Making history since 1999” — 25 years of A1 Hrvatska as a platform for pride and engagement.
BEST EXTERNAL COMMUNICATION
dm
BEST EMPLOYER BRAND EVENT
MOL Group
The “ONE HR Team” conference for MOL Group's HR professionals.
BEST STUDENT PROGRAM
Infobip
Ignite — university collaboration, mentorship and upskilling under one umbrella.
IMPROVEMENT IN DEVELOPMENT AND ACTIVATION OF EMPLOYER BRANDING
Hrvatski Telekom
“I LOVE AI” — introducing AI to employees as a trusted work buddy.
BEST EMPLOYEE GROWTH PROGRAM
dm
dm Academy: a one-year, 300-hour certification programme for drug-store specialists.
INTEGRATION OF EMPLOYER BRAND AND CORPORATE BRAND
dm
CSR EMPLOYER BRAND ACTIVITY
A1 Hrvatska
#BoljiOnline — a regional leader in promoting online safety.
BEST EMPLOYEE EXPERIENCE
Lidl Slovenija
A candidate experience improved at every touchpoint, from realistic job previews to onboarding.
BEST WELL-BEING PROGRAM
L'Oréal
Share & Care, adapted for the Adria region across four pillars.
CREATIVE EMPLOYER BRAND ACTIVITY
Intellias
70 disposable film cameras sent to colleagues — real lives, no filters.
BEST EMPLOYER BRAND — RETAIL
dm
BEST EMPLOYER BRAND — BANKING
Zagrebačka banka
BEST EMPLOYER BRAND — FMCG
NELT Group
BEST EMPLOYER BRAND — TECHNOLOGY
MOL Group and INA
BEST EMPLOYER BRAND — FINANCE SECTOR
Grawe Hrvatska
BEST EMPLOYER BRAND — TELECOM
A1 Hrvatska
BEST EMPLOYER BRAND — IT SECTOR
ELEKS
Photo gallery
The 2024 awards
Grand Prix Adria 2023
Hrvatski Telekom
Winner for the second year in a row — employer branding built around employee growth, strong internal communication and engagement programmes.
Category winners 2023
The class of 2023
BEST EMPLOYER BRAND MANAGER
Anamarija Minarski, Hrvatski Telekom
EMPLOYER BRANDING IMPACT AWARD
Jelena Jelušić
Our first “lifetime achievement” award, for an outstanding contribution to employer branding and employee experience in the region.
LARGE COMPANIES
A1 Hrvatska and A1 Makedonija
MEDIUM COMPANIES
Singular
SMALL COMPANIES
Intellias
EMPLOYER BRAND TEAM
Singular
INNOVATIVE EMPLOYER BRANDING ACTIVITY
Zagrebačka banka
Zaba Kids Week — preparing employees' children for the new school year.
DIGITAL COMMUNICATION OF EMPLOYER BRAND
A1 Hrvatska
BEST INTERNAL COMMUNICATION
Hrvatski Telekom
“Proud of HT” — a campaign that became part of the corporate culture.
BEST EXTERNAL COMMUNICATION
Singular
“We BeneFit” — a top company where employees grow and explore their passions.
BEST EMPLOYER BRAND EVENT
Hrvatski Telekom
“The Power of AI” — quizzes, a hackathon and podcasts.
BEST STUDENT PROGRAM
L'Oréal
IMPROVEMENT IN DEVELOPMENT AND ACTIVATION OF EMPLOYER BRANDING
INA
BEST EMPLOYEE GROWTH PROGRAM
Hrvatski Telekom
INTEGRATION OF EMPLOYER BRAND AND CORPORATE BRAND
NLB
CSR EMPLOYER BRAND ACTIVITY
Hrvatski Telekom
“World of Equal Opportunities”.
BEST EMPLOYEE EXPERIENCE
Intellias
IntelliHUB — every service and opportunity in one place.
BEST WELL-BEING PROGRAM
Lidl Slovenija
“Dober lajf” — feel good, good team, good benefits, good career.
BEST EMPLOYER BRAND — RETAIL
Lidl Slovenija
BEST EMPLOYER BRAND — BANKING
NLB
BEST EMPLOYER BRAND — FMCG
NELT Group
BEST EMPLOYER BRAND — TECHNOLOGY
Combis
BEST EMPLOYER BRAND — IT SECTOR
Poslovna inteligencija
BEST EMPLOYER BRAND — TELECOM
Hrvatski Telekom
BEST EMPLOYER BRAND — FINANCE SECTOR
Grawe Hrvatska
BEST EMPLOYER BRAND — SERVICES
EY
Photo gallery
The 2023 awards
