Best Employer Brand Awards Adria 2024
Winners in each category
2024
A1 Hrvatska has won Grand Prix Adria 2024 🏆
Excelling in many employer branding areas, from employee growth, digital communication, CSR activities, internal communication, amazing events - A1 Hrvatska is a dedicated employer to creating great workplace. They were supporting this project from the first year, they always had great things to share and they were always a good sport if things did not go as expected. For their amazing effort and achievements – Grand Prix Adria 2024 winners are A1 Hrvatska.
Grand Prix Croatia
Grand Prix
N. Macedonia
Grand Prix Serbia
Grand Prix Slovenia
Grand Prix
Hungary
An amazing year for Grand Prix winners on a country level - Congrats to A1 Hrvatska, MOL Group, Pivara Skopje, NELT Group and Lidl Slovenija.
Nataša Odak
dm
Best Employer
Brand Manager
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LARGE COMPANIES
A1 Hrvatska
Year by year A1 Hrvatska have been introducing improvements and strengthening their activities with the aim to improve employee experience. Their focus is on STEM community, skills of the future, creating strong culture and CSR around sustainability topics and women in tech. Excelling in many employer branding areas, A1 is a dedicated employer to creating great workplace.
MEDIUM COMPANIES
N/A
Not selected in 2024
SMALL COMPANIES
Intellias
They have nailed employer branding authenticity with their Real, not perfect campaign and we're happy they are re-thinking and enriching their employer branding approaches.
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BEST RECRUITMENT CAMPAIGN
PETROL
Petrol Careers – Powered by People: Rebuilding Employer Perception through Storytelling
The goal was to create diverse and authentic content connected to a broader narrative, rather than just recruitment ads – they highlighted the personal stories of Petrol's "everyday heroes," which both represented their promises and emphasized Petrol’s core values. Innovation was crucial, ensuring that our message stood out compared to the competition.
EMPLOYER BRAND
TEAM
A1 Hrvatska
They were supporting this project from the first year, they always had great things to share and they were always a good sport if things did not go as expected.
Congrats Iva, Marija, Suzana, Ana, Monika, Patricia, Ninna, Gordana!
INNOVATIVE EMPLOYER BRANDING ACTIVITY
Hrvatski Telekom
HR MEETUPS are series of events which content directly impacts ultimate company goal: increasing overall performance by encouraging employees for taking personal responsibility for own career and utilizing more career tools and programs that are available for them.
Through engaging sessions with guest speakers, we encourage selfreflection, introduce tools for career growth, and promote proactive career management. With the help of internal speakers and external - guest speakers, additional perspectives on a given topic are provided.
DIGITAL
COMMUNICATION OF EMPLOYER BRAND
A1 Hrvatska
They create content daily, tailored for both internal and external audiences, and distribute it across various digital channels in diverse formats. Digital communication enables them to keep the employees well-informed about the latest company news, developments, benefits, learning opportunities, ongoing projects, the teams behind those projects, or campaigns, products, services, career progression, and new colleagues – so that they can thrive in their roles as ambassadors.
BEST INTERNAL COMMUNICATION
A1 Hrvatska
25 years of A1 Hrvatska
A1 decided to leverage their 25th anniversary in the Croatian market as a platform to boost their internal employer branding, boost corporate image, show employees stories they will connect with and make them proud and also promote quality of their network, products & services.
Making history since 1999 campaign brought remarkable results in engagement, satisfaction and overall company pride.
BEST EXTERNAL COMMUNICATION
dm
Across all assets and touch-points, dm communicates the importance of team work and collaboration, often highlight team achievements, employee testimonials that showcase the supportive environment they foster. They manage to create a sense of belonging and motivation within their workforce. They are commited to creating a workplace where everyone feels welcome and valued. Through various activities and programs they reinforce their role as a socially responsible employer dedicated to empowering women and contributing to the overall well-being of our communities.
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BEST EMPLOYER BRAND EVENT
MOL Group
At MOL Group, each half year they are organizing an inclusive conference for MOL Group’s HR professionals – the ”ONE HR Team”. This edition was an Oscar's themed event aiming to increase recognition, strengthen MOL's EVP and we would say a great example that in order to facilitate nurturing talents – we shoud sometimes nurture HR talents - the ones which are usually helping other departments to nurture their talents.
BEST STUDENT
PROGRAM
Infobip
With Ignite, Infobip is reinforcing this commitment by focusing on university-level collaboration, putting all their efforts under one umbrella. Goal is to attract and shape the key talents, empowering them to become leaders of tomorrow in their respective fields. Strong collaboration, mentorship and upskilling are the foundations of this successful and attractive program.
IMPROVEMENT IN DEVELOPMENT AND ACTIVATION OF EMPLOYER BRANDING
Hrvatski Telekom
Hrvatski Telekom is our last two years Grand Prix Adria winner, some would think – how would they apply for improvement category? I LOVE AI is an improvement. With this campaign, they successfully introduced AI to their employees as a new best work buddy, a trusted colleague and an ally in their business. They provided them with knowledge, hands on experience, and sparked a genuine interest in AI’s potential.
There are many activities in this program, from communication resources, events, building AI community and developing AI experts, to educational resources and new internal AI tools.
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BEST EMPLOYEE
GROWTH PROGRAM
dm
Employee growth is one of the core pillars in dm. All employees have growth opportunities, learning platform and a number of digital and live training programs are available to all employees. Additionally, one of the most recognizable programs is developed in dm, their dm Academy which offers certification for drug-store specialists, a one-year program, 300 hours of classes with internal and external experts - which can then further impact their career opportunities and makes them the best in their field of work. Employee Growth in it's essence.
INTEGRATION OF
EMPLOYER BRAND AND CORPORATE BRAND
dm
Social sustainability and well-being are a cornerstone of both, corporate brand and employer brand at dm.
By such positioning, they attract talent that shares their values; passionate employees which are empowered to contribute to the company and community. Employer branding activities act as a synergy between employee satisfaction and their efforts to provide good customer experience, enhaning overall identity. Both customers and employees feel connected to their brand.
CSR EMPLOYER BRAND ACTIVITY
A1 Hrvatska - Bolji online
Thanks to the #BoljiOnline platform, A1 Hrvatska has become a regional leader in promoting online safety. Additionally, it has solidified its position as an employer that cares about social issues, its employees, and the community. The initiatives of the #BoljiOnline platform are creating a lasting impact, helping to build a safer internet, attracting new talent, and fostering a strong internal culture where employees recognize and live the company’s values.
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BEST EMPLOYEE EXPERIENCE
Lidl Slovenija
A huge number of organizational adjustments and changes to work processes was achieved in improving candidate experience on all touch-points. This included – targeted external communication, realistic job previews, Virtual reality experience, video presentation of the workplace, shorter application procedure, personalized communication, improvement in interview experience, candidate experience questionnaire, improved welcome day and onboarding – all to showcase that the candidate experience is a good example of how LIDL values it's people.
BEST WELL-BEING PROGRAM
Loreal
Their Share & Care program with adjustments for Adria region includes various programs, activities and employee support touch-points across 4 pillars: Protection, Health, Balance, Workplace.
CREATIVE EMPLOYER BRAND ACTIVITY
Intellias
One of the goals was to change the way employees and candidates perceive Intellias - from too perfect and corporate to people-centered and true and make them feel heard and involved.
To show real lives of our people, they have send 70 disposable cameras to their colleagues across different locations. These are retro film cameras that only have 27 shots. There are no filters and no opportunity for deleting or re-taking photos. A perfect way to capture reality – and get our award
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BEST EMPLOYER BRAND
RETAIL
dm
BEST EMPLOYER BRAND
BANKING
Zagrebačka banka
BEST EMPLOYER BRAND
FMCG
NELT Group
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BEST EMPLOYER BRAND
TECHNOLOGY
MOL Group & INA
BEST EMPLOYER BRAND
FINANCE SECTOR
Grawe Hrvatska
BEST EMPLOYER BRAND
TELECOM
A1 Hrvatska
BEST EMPLOYER BRAND
IT SECTOR
ELEKS
Photo gallery 2024 Awards
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