Winners '25 | Best Employer Brand Awards

Best Employer Brand Awards Adria 2025
Winners in each category

2025

dm-drogerie markt wins Grand Prix Adria in 2025

"This award has deep meaning for us because it confirms that the professional community recognizes the effort we invest in creating an environment where employees feel seen, valued, and included. Employer branding is not a campaign - it is a daily responsibility, a continuous commitment to people, their development, well-being and sense of belonging. We are proud to build a culture together that is based on trust and dialogue - because dm is more than a job; dm is a community." - Nataša Odak, Head of Human Resources Development at dm-drogerie markt d.o.o.

dm careers page

Grand Prix Croatia

Grand Prix
Hungary

Grand Prix Slovenia

An amazing year for Grand Prix winners on a country level - Congrats to dm Hrvatska, MOL Group and Triglav.

Mojca Veselko
Lidl Slovenija
Best Employer Brand Manager

LARGE COMPANIES

A1 Hrvatska

Particularly noteworthy is the company’s modern and strategically well-designed employee development program, which significantly exceeds the typical level of development initiatives in the region - both in terms of methodology quality, accessibility of coaching and the clarity of the culture it supports. Excelling in many employer branding areas, A1 is a dedicated employer to creating great workplace.

MEDIUM COMPANIES

Elixirr Digital

Elixirr Digital was recognized for authentically aligning its employer brand with a comprehensive company transformation, placing internal alignment and employee experience at the forefront.

SMALL COMPANIES

Decode

Decode stood out through its strong cultural focus, stable work environment, commitment to professional development, collaboration with experienced experts and opportunities to work with major global companies.

BEST RECRUITMENT CAMPAIGN

PETROL

The “Beginnings at Petrol” campaign addressed acute labour shortages in retail by placing real salespeople and their first on-the-job experiences at the centre of communication. Built on insights from employees, exit interviews, and close collaboration between marketing, HR, and retail, the campaign replaced job advertising with authentic, local storytelling across national and regional media. As a result, it delivered an increase in applications, significantly improved employer reputation, and strengthened long-term retention foundations through credibility, mentorship, and employee ambassadorship.

EMPLOYER BRAND

TEAM

Hrvatski Telekom

Co-lead & Triad collaboration model - Behind its seemingly straightforward structure lies decision that demands significant commitment - managers invest additional time, focus, and energy to make co-leadership truly effective, navigating continuous alignment, open communication, and shared decision-making to drive organizational impact. It reinforces unity, breaks long-standing silos, and transforms collaboration into a key driver of organizational success.

INNOVATIVE EMPLOYER BRANDING ACTIVITY

MOL Group

MOL ambassador employee advocacy program was launched to strengthen internal community employee pride through shared initiatitives and to encourage employees to be active storytellers and brand ambassadors.

This was a collabrative effort of HR, Corporate communications and Marketing which resulted with excellent content results and well-rounded ambassadorship upskilling program.

DIGITAL

COMMUNICATION OF EMPLOYER BRAND

A1 Hrvatska

They create content daily, tailored for both internal and external audiences, and distribute it across various digital channels in diverse formats. Digital communication enables them to keep the employees well-informed about the latest company news, developments, benefits, learning opportunities, ongoing projects, the teams behind those projects, or campaigns, products, services, career progression, and new colleagues – so that they can thrive in their roles as ambassadors.

BEST INTERNAL COMMUNICATION

Lidl Croatia and Lidl Slovenia

Lidl Croatia and Lidl Slovenia were jointly awarded in the highly competitive category of Best Internal Communication for their project of anchoring the new values. Their primary goal was to communicate this significant change in a way that would genuinely connect with every employee.
They created content for internal magazine, featured video content, launched special Values culture page on intranet, included prizes and quizzes with digital learning and gamification resources. They held more that 70 workshops on 27 locations in just 15 days.

BEST EXTERNAL COMMUNICATION

dm-drogerie markt

dm has benefited from strong internal orientation on employer brand and employee experience, and the goal of their external communication in 2025 was to continue associating dm with the values from which dm brand originates and to connect it more strongly with the Tu sam čovjek slogan and visual identity. This was done through new career website, first external employer branding campaing and communication on many channels and touchpoints.

BEST EMPLOYER BRAND EVENT

dm-drogerie markt

dm-drogerie markt organizes many events for employees, but have won this award for dm Sport games and German language day events. Creating opportunities for employees to connect, interact and network with colleagues from diverse regions strengthens overall „dm family“ spirit and coporate culture. Event has plenty activities, sport games, food workshops, personalized gifts ... and fun evenings with lots of dancing.

BEST STUDENT
PROGRAM

Ericsson Nikola Tesla

Investing in bright young minds is the best way to build a bright future. During the Summer Camp workshops, students hone their skills in Inventorium, a technological research and innovation laboratory equipped with advanced tools that enable students to work on developing new analytical methods and applying artificial intelligence.
So far, ENT Summer Camp has produced 462 successfully implemented projects.
Inventorium has served as a development and testing environment for a wide range of advanced technologies, including drones and robotics, IoT, XR, digital twins, machine learning, concurrent programming, human-computer interaction and data engineering.

IMPROVEMENT IN DEVELOPMENT AND ACTIVATION OF EMPLOYER BRANDING

Infobip

They leveraged internal insights, creativity and collaboration to conduct a strong discovery phase
and build a foundation grounded in authenticity for the EVP & Career Page development project. The results?
One company. Billions of opportunities. At Infobip, billions of opportunities arise for talented people who bring both their expertise and humanity to their work, helping them lead the communication revolution.

BEST EMPLOYEE
GROWTH PROGRAM

INA

To operate complex units INA needs talent to maintain operational excellence and highly skills experts whi can adapt to innovations. This program brings development and upskilling for Rijeka Refinery for diverse employee groups with many learning touchpoints – microeducations, internal academies, ensuring knowledge transfer through webinars, workshops, knowledge hub, mentorINA and recognition programs. This also includes building on strategic relationships with academic community and targeted EB activations to strengthen talent pipeline.

INTEGRATION OF
EMPLOYER BRAND AND CORPORATE BRAND

Triglav Group

Triglav has done an extensive and well-rounded project with goals to REFRESH AND UNIFY CULTURE ON THE GROUP LEVEL, create new corporate and employer brand identity with new visual identity and new brand architecture. On top of that, they reviewed efficiency of HR processes in every employee touchpoint, introduced many acitivities and new projects, updated communication, formulated employer value propositions and incorporated them into their communication with potential and existing employees. Overall great work and we can only wish you lots of success in managing and steering all those new programs.

CSR EMPLOYER BRAND ACTIVITY

Hrvatski Telekom

The purpose of “No Hate Speech” campaign is to promote a culture of respect and responsible communication online, raising awareness about the importance of standing up against hate speech in the digital and offline space.
This VIRAL BRAND CAMPAIGN with objective to build Generation Alpha’s and Z’s trust, help them fight hate online, and encourage their active participation in standing out, speaking out and supporting peers – also won them points from Generation Millenails and Gen X – aka judging panel.

BEST AGENCY
PROJECT

Fabular

Fabular created a new brand strategy, slogan, visual identity and brand video for ENT as well as numerous activations for employees.

The strategy connects past and future, highlighting ENT’s legacy of innovation while focusing on technologies that impact key areas of society. At the heart of the new identity is a slogan that shares the acronym ENT with the brand name - Enlightening New Technologies.

CREATIVE EMPLOYER BRAND ACTIVITY

Intellias

Mom, Dad, I’m Engineering the New Era
Guided by the company value of empathy, they decided to launch a project that would bridge the gap between families of our colleagues and their work. They didn't aim for a team event, but a private and heartwarming time for IntelliPeople and their paren(s. They asked their employees to share the words of wisdom from their parents: advice, encouragement, and little truths that shaped who they are today and created many different enaging touchpoints, like family recipes.

BEST EMPLOYEE EXPERIENCE

Loreal Adria

Their ONE PROFILE HR Digitalization project aims to simplify, connect, and empower every stage of the employee journey creating a single source of truth for employee data and transforming everyone’s experience by fostering autonomy, trust, and meaningful connection between employees, managers, and HR.

BEST WELL-BEING PROGRAM

Zagrebačka banka

The ZABA Family well-being program demonstrates how Zagrebačka banka translates its values of care, ownership, and integrity into concrete, life-stage–based employee support. Through a structured portfolio of initiatives covering parents and children, mental and physical well-being, financial and psychological support, and help in both joyful and difficult life moments the program consistently addresses “moments that matter” for employees and their families.